WELCOME TO THE LAUNCH PAD

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WELCOME TO THE LAUNCH PAD →

Get your business out of your head & onto your website with an expert guide by your side.

Ready to launch a too-good-to-ignore brand & website for your small (but totally mighty) business?

You’re in the right place. ❤️

We know how it is when you’re just getting started.

You recognize that a polished brand & website is essential for attracting clients to your business, but you find yourself…

Working with a startup budget & wearing too many hats

Playing web designer instead of running your business

Paralyzed by too many options for colors & clever copywriting

Delaying your website launch date again and again

We’ve got a better way.

We’ll work with you to create a brand & website that not only stops your dream clients in their tracks, but also…

Reflects your genuine personality & sets you apart from the crowd

Looks totally professional & polished without a pro designer price tag

Brings in clients on autopilot & streamlines behind-the-scenes processes

  • Courtney & Quinn, Musicians

    “As someone who tends to struggle with all things technical, this was one of the best decisions I've ever made! Launch It Girl made everything so simple and clear. I went from feeling like I had no clue how to brand myself, to being so proud of the brand that was created.”

  • Alicia, Health Coach

    “The Launch Pad provided the accountability and structure I needed to get unstuck and finally put a website into the universe! Prospective clients immediately get a feel for my brand/vibe, my story, and my services when they go to my website.”

  • Monica, Owner, Chick-Inn on Main B&B

    “The guided 6-week program allowed us to still have full say in our content, branding, selection of photos/colors/fonts, etc... but Lauren pieces all of it together to create an extremely polished product that you are proud of for your business!”

  • Tiff, Postpartum Coach

    “Thank you so much! Working with you has been worth every f***ing penny!”

  • Elaine, Coach

    “Simple, efficient, and quick to complete, you’ll be able to actually take action with confidence. Thank you Lauren, for making a business-building platform that is well-rounded and user-friendly!”

  • Taylor, Vinyl Designer

    “Having Lauren to answer any questions I had and the seamless process were the two most valuable parts of the program for me. Our website has brought us a lot of traffic from our target audience, and has also helped us connect with more local customers.”

GET READY TO POP THE BUBBLY

You’ll be ready to launch in just 6 weeks.

Personalized brand coaching meets done-for-you web development, the Launch Pad Program is designed for small business owners & entrepreneurs ready to dig in and finally launch online.

EXPERT 1:1 GUIDANCE

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EXPERT 1:1 GUIDANCE →

1:1 WEEKLY BRAND COACHING SESSIONS

Get a superdose of accountability, feedback, and guidance.

You have the vision & ‘I can do it’ mindset. All that’s missing now is a generous dose of expert guidance & support. 

Through weekly 1:1 sessions, you’ll work directly with Launch It Girl founder, Lauren DeLoach — an experienced brand strategist, designer, and business owner.

Tailored to your unique business, brand and goals — the six sessions are a personalized, guided experience that you just won’t get with a D.I.Y. course or website template.

Popular topics include…

Design Editing

Copywriting Edits

Social Media

Email Marketing

Tech & Biz Integrations

Launch Pad Modules

Course Creation

Future Services

Marketing Strategies

Launch Support

Networking

Productizing a Service

PROGRAM MODULES

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PROGRAM MODULES 📝

PROGRAM MODULES

Together, we’ll go step-by-step, coving the essential (but often overlooked) brand development phases that will take your business from idea to launch.

Here’s a peek inside:

MODULE ONE

Launch Mindset

Building a brand & website can become overwhelming - fast. Learn to embody the mindset needed to move past analysis-paralysis and actually launch.

MODULE TWO

Brand Strategy

This is the first step in creating a brand around your business that your clients can’t help but love. We’ll clarify your audience, values, offers, and vibe. 

MODULE THREE

Visual Branding

More than just a logo — your brand colors, fonts, and photos come together to attract your target audience and evoke specific emotions.

MODULE FOUR

Email Marketing

You’re probably no stranger to lead magnets (a.k.a. ‘freebies’ or ‘opt-ins’). In this module, we’ll talk about why lead magnets are so important for small businesses and brainstorm ideas for creating your own.

MODULE FIVE

Website Copywriting

Writing about yourself and your own business is often the hardest part. We’ll break down every single section of your one-page website to make copywriting a breeze.

MODULE SIX

Making It Legal

Before launching, your website needs to be covered legally with legal notices like Terms & Conditions and a Privacy Policy.

MODULE SEVEN

Content Prep

After completing the program, all that’s left is to pull your content together and hand it off to Launch It Girl! Kick back and relax while we build your site for you.

THE WEBSITE

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THE WEBSITE 💻

DONE-FOR-YOU WEBSITE BUILD

Our websites are equal parts beauty and function.

(And we’re going to build you one!)

Launch Pad websites are professionally designed Squarespace websites that are built for you. (Yep — we take care of the tech!)

With three styles to choose from, your website will be customized with your brand colors, fonts, images, illustrations, and copy so that your website reflects your unique business.

Classic

Classic

Modern

Modern

Playful

Playful

Every website build includes a blog, an email marketing template, additional page templates, and tutorial videos to help you update & maintain your website in the future.

TOOLS & MATERIALS

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TOOLS & MATERIALS →

PROGRAM TOOLS & MATERIALS

Through this guided program, you’ll be supported by our step-by-step instructions & user-friendly tools.

Go from ‘Where do I even start??’ to ‘OMG! This is my site?! 😍’ — in just 6 weeks!

Online Course

Program Workbook

Editable Templates

Walk away with more than just a website.

You’ll get valuable business building insights & strategies to support your growth.

But don’t take it from us — hear it from our Launch Pad grads:

  • Isobel, Copywriter

    “In addition to creating a beautiful, on-brand website, the Launch Pad gave me invaluable advice about launching a business, working with clients, marketing myself, and so much more.”

  • Emily, Social Media Expert

    “The one-on-one time with Lauren was like having a personal business coach. The best part of her program was the tips and tricks she taught me. The end result was better than I could have ever imagined.”

  • Chelsea, Licensed Counselor

    “Lauren not only offered me much-needed guidance to create a beautiful website but I also learned valuable strategies for how to hone in on my niche and brand myself accordingly!”

OK — THIS SOUNDS PERFECT.

But is the Launch Pad program right for my unique business?

The answer is ‘yes’ if…

You want to be hands-on in the brand development process, supported by an expert by your side.

You want a clear process & major accountability to get your website over the finish line.

You want a polished, professional brand & website built to evolve with your business over time.

You want more than just a website template — you want to gain valuable branding knowledge.

You want a website built FOR you — and you want it to be easy to maintain after launching.

JOIN THE LAUNCH PAD TODAY

Launch your brand & website with confidence & clarity.

1:1 coaching and course covering Brand Strategy, Visual Branding, Copywriting…and more

Built-for-you website tailored to your visual brand elements, copy, and content

Easy-to-edit Canva templates and customizable design assets to help you market yourself online

Launch in just 6 weeks with a structured schedule to keep you accountable & on-track

Post-launch support and website tutorial videos to make editing your website a breeze

Join the Launch Pad today to launch in just weeks — instead of months. (Or years!)

Program investment: $2400.
Payment plans available.

ABOUT LAUNCH IT GIRL

We’re on a mission to foster greater diversity in the business world by helping women launch online quickly, affordably & strategically.

The Launch Pad program was created to give you the most bang for your buck, and empower you with tools, knowledge, and expertise to support your biz launch. We can’t wait for you to join the ranks of talented and diverse entrepreneurs who have launched before you.

FREQUENTYLY ASKED QUESTIONS

  • The great thing about the Launch Pad is you don’t need any skills or experience when it comes to designing or building a website.

    The online course breaks down every step you need to create a visual brand, write your website copy, and start marketing your business. And if any questions arise? You’ve got your four one-on-one calls with Lauren to talk it all out.

    Finally, you don’t even have to build your website! We take care of the tech side for you and make it easy for you to manage in the future.

  • Our most frequently recommended web platform for business owners is Squarespace, and we use it for the Launch Pad websites, too!

    Squarespace is not only budget-friendly, but it’s also a super user-friendly website builder. This means we’ll be able to customize your website to fit your brand and you’ll feel confident managing or updating your website in the future.

  • We want nothing more than to see your business grow and thrive! This is exactly why we include video tutorials in the Launch Pad that show you how to make common edits and add more pages to your Squarespace website.

  • The Launch Pad is designed specifically for small and new service-based businesses like copywriters, coaches, photographers, course creators, musicians, therapists, stylists, interior designers, podcasters, artisans, and more.

    Not sure if the Launch Pad is the right fit for your business? Don’t hesitate to inquire!

    Important to note: Unfortunately, Squarespace prohibits websites selling cannabis products or adult content. While the Launch Pad would not be a good fit for these business types, we offer custom solutions for restricted industries.

  • Having a website comes with a few recurring costs like hosting, security, support, and your website domain.

    You can expect your Squarespace subscription (including hosting, security, support, and a domain) to cost around $250-350 per year. (Pssst…as a little treat for working with Launch It Girl, you’ll receive 20% off for the first year!)

    Extra features, plugins, and integrations (like call scheduling tools, email marketing, or 3rd party solutions) may result in additional costs as well.

  • When you join the Launch Pad, we’ll give you all the tools and knowledge you need to create a strategic brand that evokes big emotions, write compelling web copy, and launch your business into the stratosphere.

    With that being said, what you put into the program will directly impact what you get out of the program. You should plan to dedicate 2-4 hours per week to completing your coursework, attending the weekly 1:1 calls, and preparing your content for the website build.

  • The best way to get answers to your questions is to schedule a consultation. Every business is so unique, and we will give you transparent insights into your specific business needs and whether we think the Launch Pad program will be the BEST fit for you. ❤️

JOIN NOW

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JOIN NOW ✽

Whether you’re ready to join the Launch Pad or still have questions — the next step is to schedule a short consultation to chat about your short term brand & website plans, your biggest business goals, and how the Launch Pad program can help you get there.